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Fareed Zakaria: Democrats Need to Focus on the Gut, Not the Head

From The Washington Post:

As Democrats contemplate their losses in November’s election, most have settled on a solution. They believe that the party needs more economically populist policies. But this misses an essential reality: Most people don’t vote on the basis of policies.

There is excellent research by political scientists and psychologists on why people vote. The conclusion is clear. As Gabriel Lenz writes in his landmark 2012 book, “Follow the Leader?”, “Voters don’t choose between politicians based on policy stances; rather, voters appear to adopt the policies that their favorite politicians prefer.”

Read the rest of Fareed’s column here.

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